The Tech Industry is Growing Rapidly With New Dallas Businesses

When thinking of Texas, most Americans think of “big” things. Big steaks, big houses, big cars, big personalities– but what about the business world? Many don’t consider just how many companies are created in Texas or choose Texas as their headquarters. There are a variety of different startup companies and large corporations that are located in Texas, usually in the Dallas or Plano areas. While these businesses encompass a vast number of markets and specialties, one particular sector that attracts a large amount of businesses in Texas is the tech industry. Whether it be web-based services or medical devices, the technology industry is currently booming in Texas.

  • Getting a college education is an extremely expensive and cumbersome task, especially for those who have already entered the workforce. Most students who attend traditional brick and mortar colleges must take out student loans, work while in school, and adhere to a strict class schedule. While this path is the right choice for many, some people perform better when attending college in unconventional ways. Online schools have been increasing in popularity during the past years, but they have yet to fully take off and become mainstream. One of the main reasons for this delay is the fact that converting normal class material and assignments into an online format is no small task. To help colleges create viable, well-designed online courses to offer potential students, the company iDesignEDU is available. The business has grown into a successful and market-changing company that is helping students find a more affordable and flexible education.
  • One of the largest challenges that faces young adults today is finding happiness and contentment in a fast-paced, technologically-driven world. One tech company that is attempting to help users determine how to increase their overall satisfaction in life is Sparx Life. Sparx Life evaluates everything that makes up a user’s life, from career to personal relationships, and then makes recommendations for paths to follow. There are personalized suggestions for users like classes that relate to different goals and interests, books to read and other options for users to pursue contentment in life. Based in Texas, this company only recently launched and is currently gaining notority.
  • The desire for fully integrated “smart homes” has increased in recent years. Many consumers wish to be able to control their appliances remotely, both for convenience and to reduce energy costs. Founded in Plano, Ilumi Solutions manufacturers LED lightning fixtures that are able to change colors and are controlled by a user’s mobile device. Entrepreneur, investor, and Texan, Mark Cuban, actually backs this online company, and the founders have won multiple awards for the concept. Using these lights lets homeowners avoid wasted electricity by allowing the to ensure lights are turned off after they leave the home, and they also allow for individuality and versatility when it comes to lights at home. The company has also began to expand into control of other constantly powered devices in the home, such as smoke detectors, electrical outlets, and wireless routers.
  • For those that are afflicted with diabetes, the daily struggle to test blood sugar can turn into quite a burden. In addition, tests strips are expensive and insurance doesn’t always covered costs. To help diabetic patients avoid the need for daily tests and pricking themselves multiple times a day, the Texas company Socrates Health Solutions is making a new device that can constantly check sugar levels without any needles. The small monitor attaches easily to a patient’s ear and shows the glucose level on LED screen. This device is a huge benefit for kids with diabetes as well as those who wish to avoid daily needle pricks and cut down on test strip use.

It is clear to see that Texas as become a hub for technologically-driven companies who are looking to make their mark on the industry. Tech companies from many different industries have come together to make Texas the new place to go for startups and companies who want to be headquartered near the center of the changing tech market. From improved diabetic testing supplies to helping people cut down on their power usage, Dallas Businesses offer it all for companies who want to advance themselves and get ahead of the growing industry.

Many tech companies turn to an SEO agency to help them get more traffic to their websites, and thus more customers. IrvingSEOExpert is a Dallas video marketing and search engine agency located centrally in the Irving/Las Colinas area. Owner Neal Walters will take a free look at your tech website and and give you an analysis of your current ranking status and SEO needs.

Video Marketing Tips For Your Dallas Business

Are online videos a significant part of your business marketing campaign? If not, you are likely leaving lots of money on the table. Far fewer people read newspapers or tune in to programs on the radio nowadays. These days, people get most of their information via the Internet. Keep reading if you’d like some advice on increasing your business’ profits via making online videos.

Most people will not want to watch videos that are more than 20 minutes long. If you want to show how to use your product, you can use around 20 minutes. If you just want to get your name out there or give them a deal, do not go longer than 10 minutes.

Optimizing your videos is very important. When you are making videos for several websites you should make titles and descriptions for every one. These descriptions should include your primary keywords. Contact information can be included so that you can be easily contacted by customers for more information.

An excellent tip for people starting out with video marketing is to choose great titles. A powerful and relevant title will draw viewers to your videos. This can build interest into what you’ve got to say. You should always think of a good title for your videos.

Video marketing is all about getting to the point quickly. You need to get their attention in the first few seconds. Start off with a unique or interesting point to grab their attention.

Do not dismiss YouTube. Video marketing campaigns should begin on this site. It is a free place to host videos. In addition, your video is hosted on the website that receives one of the highest number of visitors on the internet. Since it is the most popular video sharing site, your video is more apt to be seen.

Make sure your content is considered interesting. Make sure your videos are fun and entertaining while also giving your viewers important information. While a hosted video improves traffic, bad videos do not. A lot of people want to watch videos that are relevant. The more interesting your content, the more viewers you are going to get.

It is always wise to make a request of viewers within your videos. This “call to action” will get viewers involved in your campaign. For example, if you want your viewers to sign up for a newsletter, ask them to click the link that you provide in the video description. To make this work efficiently, it has to be easy to do for the viewers.

Give customers a closer look through video marketing. Shoot videos of some behind-the-scenes action at your company, including things that might make viewers chuckle. Your customers will enjoy this personal little glimpse into your business.

Even sites like Forbes and Huffington Post are talking about video marketing. It pays to stay current on current trends on videos and how to use them to get more customers.

Never end a video without giving viewers important information. Let your viewers know where they can get your products. Be clear and concise so your viewers know exactly how to obtain the product they saw in the video. Videos should always end with a strong, compelling call to action.

In addition to posting your video on YouTube, embed it on your website. This helps viewers see the content within your web page, while also having an easy access to the actual services or products. The number of views you get on both your site and YouTube will be counted by Google, so no worries.

Always be candid and honest when you make videos. People always want you to be honest in a video. If you can establish a rapport with your customers, they are less likely to go elsewhere when they need products or services you sell. It will also associate your face with the product.

Music should be used. Think about the commercials you’ve seen and you’ll realize that music spices up any video. Incorporate appropriate musical selections into your video. This will convert more customers in the long run. When you don’t want to be the center of attention, this is a great way to go.

Voice overs are great if you’re too timid to appear in person. You may want to use video but have been putting it off because you don’t feel like being seen onscreen. If this is your case, record a voice over as you show a product. Record your voice to be played as the video plays.

Start your videos with a question or by mentioning an issue your audience can relate to. Through the course of the video, you will then provide answers or solutions that are specific to your topic. Also, encourage viewers to share your video.

When its all said and done, video marketing is a crucial tool to help promote your business. The tried and true methods of advertising are slowly growing outdated. Your audience is online, so you have to follow them there. Use these tips and you will soon be able to reach out to a wider audience thanks to your video marketing campaign.